The FranDev Lab Report

The FranDev Lab Report

The 10 Question HubSpot Self Audit for Fran Dev

Conduct your own audit of HubSpot. Is your Franchise getting what it needs?

(Joshua) Oakes's avatar
(Joshua) Oakes
Oct 11, 2025
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In This Executive Brief

Technical audits of HubSpot—checking what features you’re not using, what’s configured wrong, what you’re paying for but not getting—are useful. But they’re not the most important audit.

The most important HubSpot audit is one you can conduct without any help: Asking whether it is delivering the business value you need. Here are 10 questions you can ask to start your own audit.

Why This Matters

The 10 questions in this Brief let you audit your own HubSpot implementation by diagnosing where you’re getting leverage and where you’re not. Answer them honestly. Investigate the “no” answers. That’s where you’re missing business value.

This is far more important than whether you have a specific setting configured correctly (which is what most HubSpot audits focus on).

Some gaps you can fix yourself. Some need franchise-focused HubSpot expertise. But knowing where the gaps are is how you start getting real value from the tool you’re already paying for.

The 10 Question Self Audit

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