Stand out with Arrows Sales Rooms for your Prospective Franchisees
Deliver a branded diligence experience that sets you apart.
In this Lab Report:
Sales rooms are standard in B2B sales, but most franchisors aren’t using them because franchise-specific CRMs don’t offer the feature and can’t integrate with modern tools. If you’re using HubSpot, you can set yourself apart by giving prospects a branded home base for diligence—and getting visibility into who’s actually engaged.
Why this matters
A branded sales room that walks prospects through diligence gives them a home base and sets you apart from franchisors sending scattered email attachments. It shows prospects the kind of organized support they’ll get as franchisees.
For your team, you get visibility into what’s actually happening between calls. You’ll know if prospects are engaged…or not…long before they no-show the next call.
Franchise Sales Deal Rooms in HubSpot
Arrows Sales Rooms
Arrows is a tool for creating best-in-class deal rooms with a native HubSpot integration so good that HubSpot uses it for their own customers.
Its a fantastic tool for doing this for your prospective franchisees.
You’ll create a template once with your branding, documents, resources and entire diligence process. Use automation to generate a deal room for each qualified lead. The integration handles everything: it pulls in Contact data, logs activity in your Deal timeline, creates new Contacts when stakeholders appear, and syncs over 60 data points into HubSpot properties you can use for workflows and reporting.
What Should You Include?
A FranDev Sales Room is a continuation of the lead gen and qualification process and your prospect’s home base throughout diligence. Include resources and inform, engage, and excite your prospects.
In depth information about your franchise and model.
Automatically-created links to the next scheduled meeting in your process.
A profile and video from the rep they’re working with.
Workbooks and other resources you use on operations calls.
Testimonial videos from owners.
Testimonial videos from customers.
Links to specific content (articles, podcast episodes, YouTube videos) for each step of the diligence process.
Territory descriptions and requirements.
Profiles of the brand’s target customers.
Links to any forms they need to submit (your Application, Discovery Day event registration, etc.)
Tasks to collect documents (PFS, Discovery Day travel receipts for reimbursement, etc.)
Example development timelines.
A link to download the FDD for review.
Executive profiles.
Brand history.
Anything that is part of your diligence process.
What Prospects Get
Your prospect opens a professional, organized space with your branding. Documents and resources are organized, easy to find, and up to date. The whole process is laid out step by step. Engaging brand content like videos, podcasts, owner and customer testimonials are always front and center.
When they need to show the FDD to their spouse or share information with partners, they forward one link—not a chain of emails and attachments.
Arrows surfaces engagement in HubSpot
I already said it: Arrows syncs over 60 data points into HubSpot. That dat can be used for reporting, automation, notifications, and you can see all that activity right in the Deal timeline.
You’ll know when someone opens the room and when they engage with content. When they share the room with someone else, Arrows automatically creates a Contact in HubSpot and tracks their engagement too.
So…now what?
Do your prospects have a central, branded home base for you diligence process? If not, let’s talk about how you can do this with Arrows and HubSpot.
See you in the next Lab Report.