In this Executive Brief:
Meeting shows don't predict Closed Won Deals and sales of new territories. Deals advancing through your sales pipeline does. Your executive reporting needs to surface KPIs that reflect actual performance and Meetings are not that.
What you need to know:
Meeting metrics belong at the operational level, not the executive dashboard.
Showed meetings (Discovery Meetings particularly) used to be the best visibility franchises had into their pipeline. That isn’t true anymore.
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