Identify Deals in Registration States using Tags

Make it quick, easy, and automatic to identify Deals in Registration States.

In this Lab Report:

Get instant, automatic visibility into which Deals are in Registration States so you’re ready when FDD Season arrives. You'll be able to create targeted lists, pipeline views, and dashboard reports that show your Registration State Deals at a glance.

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Why this matters

It’s not FDD season as I write this Lab Report—and that’s why I’m writing it now. The best time to prepare for your FDD Blackout is when its not FDD Season. That way you’ll be ready when it comes, which is always sooner than you think.

Tagging Deals makes it easy to automatically find and act on Deals that are in Registration States.

Here’s how Franchisors can tag Registration State Deals

Create a Deal Property for the State

Make this a “Multiple checkboxes” property since prospects may be interested in more than one state. In the FranDev Lab we call this property “Desired Territory/Location State”. Here’s what this property would look like.

Useful tip:

If you’re creating a State property, you can automatically load all the states without typing them all in by using the Load options feature of the property builder.

Set the property on Deals after your Discovery Call.

You should collect your prospect’s interest on your website forms or other conversions, but don’t slow the down by making them choose states from a list.

Your Reps should set this property using Playbooks, AI, or a conditional property on your Deal Stages so you have confirmed serious interest in the State and to cut down on mistakes where cities or markets in different states have the same name.

Use a Deal Tag to show Registration States

Set up a Deal Tag that uses the Desired Territory/Location State property to include only Deals with Registration States included. Here’s what a Registration State Deal Tag would look like in your sales pipeline:

Create a Deal Tag in your Pipeline Settings. Settings > Objects > Deals > Pipeline > Deal Tags > Manage deal tags. Here’s what that Deal Tag configuration would look like:

So…now what?

If you don’t have a Desired Territory/Location State property, create one along with the Deal Tag.

Then you can use the Deal Tag to do all kinds of useful things. Here’s some examples:

• Create lists of Prospects with open Deals in Registration States so you can plan prioritize leading up to blackout.

• Create views of your pipeline of Deals in Registration States so you can see before FDD Blackout how your pipeline will be affected.

• Use the Deal Tag to create Reports for your Dashboards showing which Registration States you have open Deals in.

See you in the next Lab Report.